Almost 60% of online activities start with a search engine. In fact, over 50% of all traffic comes from organic searches. Search engines generate 300% more traffic for websites than social media, too.
With a strong search engine optimization (SEO) strategy, you can boost your organic rankings. Higher rankings on search engines can put you in front of more clients. Then, you can boost brand awareness and leads!
Before you start blogging, it helps to understand the different types of SEO you need first. Without these SEO options, you might miss a chance to reach customers.
Keep reading to learn more about the different kinds of SEO today. After reading this guide, you can start developing your SEO strategy. Read on to learn more.
1. On-Page SEO
When most people talk about SEO services, they think about on-page SEO. On-page SEO optimization focuses on your blog content and web pages.
Content is still king, especially for a strong SEO strategy. It’s important to create content that appeals to your target audience, though. Otherwise, you’ll fail to match the reader’s search intent.
Google’s search engine algorithm and machine learning capabilities allow it to better understand consumers. It can predict what consumers expect to find during a search.
Google looks for content that matches the user’s search intent when determining rankings.
As part of your SEO strategy, you’ll need to gather audience and keyword research. First, determine who your customers are based on demographics and psychographics. You can pinpoint customers based on:
- Age
- Gender
- Pain points
- Location
- Language
- Education
- Marital status
- Household income
- Buying behaviors
- Hobbies
- Interests
Consumers who fall within different groups will have different interests. For example, a 16-year-old male and mother of three kids will likely have different needs. You can customize your content with each buyer persona in mind.
Then, determine what keywords those customers use to find your product or service online. You can use Keyword Planner, SEMRush, or Google Trends to get started. Focus on long-tail keywords that include four or more words.
Look for phrases that are posed as questions, too.
Then, create content with those specific keywords in mind.
With on-page SEO, you’ll need to optimize each post for your keywords. Your main target keyword should appear in the:
- URL
- Page title
- Opening and closing paragraphs
- Body text
- An H1 header
- Image file name
- Image alt text
- Meta description
It’s also important to avoid keyword stuffing. Otherwise, Google will penalize your website. You’ll struggle to appear in front of consumers as a result.
Content Creation
As part of your on-page SEO strategy, it’s important to focus on quality over quantity when creating your content. Make sure to provide readers with value within each post. Avoid fluff.
Experiment with different forms of content, too. These can include:
- Blog posts/articles
- Infographics
- eBooks
- Polls
- Quizzes
- Videos
- Webinars
Try to speak to your target audience when creating your content.
Google prioritizes high-quality content that’s fresh, useful, and unique. Consider using the skyscraper method when developing your content.
Look at what your customers are already reading online. Then, create your own, better post. Include your experience and expertise within the content, too.
Focus on EAT (expertise, authority, trustworthiness) as well. EAT can boost your credibility. You can develop brand trust and draw more people to your content.
You could even generate fresh leads as a result.
2. Off-Page SEO
As you explore these different types of SEO, you’ll also need off-page SEO.
On-page SEO involves factors you can control on your own site. Off-page SEO involves factors beyond your website. In some cases, off-page SEO is a little trickier.
If you need help, consider looking into SEO services to develop your SEO strategy.
One of the most important components of a strong off-page SEO strategy is link-building. You’ll need three types of links:
- Internal links within your posts that send readers to other pages on your site
- External links that send readers to other websites (including data, research, etc.)
- Backlinks, which send people from other sites to your website
Generating high-quality backlinks from high-domain authority websites can boost your search rankings.
The more backlinks a page has, the more organic traffic it generates. In fact, Google says backlinks are one of its top three ranking factors.
First, start using the skyscraper method. Encourage other websites that linked to the original post to link to yours instead.
Find guest blogging opportunities, too. Guest blogging allows you to write for someone else’s website. Then, you can send those readers to your site.
Google will notice you’re generating traffic from multiple resources and start boosting your ranking.
3. Technical SEO
Technical SEO is a type of on-page SEO that involves the backend of your site.
First, make sure your website is mobile-optimized. Google looks at the mobile version of your site when establishing rankings.
Use a Schema markup to help Google’s bots crawl and index your content. Make sure your robots.txt file is updated.
Make sure your site is fast and secure, too. Otherwise, appeal to Google’s Core Web Vitals to improve the user experience. Improving the user experience can lower your bounce rate.
A lower bounce rate will help your rankings rise!
4. Local SEO
Local SEO involves factors both on and off your website.
First, optimize your Google My Business (GMB) listing. Your GMB listing will help people find your website. It can also direct consumers to your store.
Then, ask your customers to post their positive reviews on your GMB listing. You can feed their reviews to your website using a plugin.
Start creating location-based content for your website, too.
Developing a local SEO strategy will help you reach more nearby customers. Together, these different types of SEO can boost brand awareness. Then, you can draw more people to your business and start growing!
Boost Your Rankings: 4 Types of SEO You Need to Succeed
Don’t miss a chance to boost your business! Instead, keep these four types of SEO in mind. With these different kinds of SEO, you can improve your rankings.
Then, you can reach more customers online and start generating fresh leads.
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