Digital marketing can make or break your business.
If you’re looking to grow your business online, then it’s important that you have a digital marketing strategy. A digital marketing strategy will help you market your company more effectively. It can also help you reach a wider audience and drive business growth.
This broad definition includes a wide range of tactics, from search engine optimization (SEO) to sponsored advertisements on social media.
But we know that it might be daunting to know where to start. So we put together some digital marketing tips that your company should know about.
Keep reading to learn all the tips you need to help your company grow.
1 – Conduct Keyword and Competitor Research:
Before creating or revamping your website, contact a digital marketing agency to conduct keyword research. You can do this for both internal and external optimization.
Internal optimization improves the user’s experience by making sure your website content is relevant and accessible. External optimization means creating a website that will appeal to all your target markets. The keyword research should include related searches for your product or service.
It should also include different ways people may search for you, and other websites in your industry.
The digital marketing agency will also give you a list of current competitor websites and their rankings for those keywords. You can use this information to gain insight into how to position your company’s website content.
2 – Have Dedicated Company Social Media Accounts:
Make sure you have dedicated social media accounts for different aspects of your company. Not only will this help you differentiate your business from others, but it will also help with the branding of your company.
For example, if you are a real estate company, create social media accounts for each of the following:
Realtor: Your realtors should manage this account to update interested parties on upcoming open houses and home listings.
It should also include photos and videos of homes for sale and showcase what realty services your company offers.
Company: Create a separate account that includes information about the services your company provides, your office locations, and contact information. This way you will be able to direct interested parties to the right place when they come in contact with you.
Home Buyers: If you are a home builder, create an account for buyers who are in the market to build or design their dream home. This will give them updates on when they can expect to see new homes available in your community and help increase the visibility of your company’s brand name.
3 – Deploy an Email Marketing Strategy:
Email marketing is one of the most effective tactics to generate leads for your business. The more targeted and relevant your emails are, the better results you’ll see. Ensure that all correspondence comes from a real email address that’s connected to an active person in charge of making sure it gets read.
This leads us to our next point.
4 – Ensure Emails Get Read:
Email open rates are an important metric to follow when it comes to deliverability and engagement.
If your emails get filtered into a person’s spam folder, then you won’t see the results that you want. The best way to avoid this possibility is to get permission from someone before sending them any type of digital communication.
The easiest way to do this is to ask the user for their email address when you are in physical contact with them or before you complete a sale.
For example, when you are in the market to buy a new car, there is no better way to ensure that your email gets read than by offering an incentive.
“Receive exclusive Toyota offers just for stopping by” or “Get $500 towards your down payment if you visit us before November 1st” are excellent examples of incentives that will get opened and result in better engagement.
5 – Don’t Forget About Social Media:
Instagram, Twitter, and Facebook have become an integral part of our everyday lives. It’s important that your business has a presence on these mediums. Ensure that the content shared is relevant and helpful for your target audience.
Encourage users to share your posts by creating contests or offering discounts to those who share certain things from your business account. Also, make sure you’re following them back if they elect to follow you.
By doing this, you’ll be able to engage with your potential customers and drive them towards a purchase.
6 – Make Sure Your Website Is Mobile-Friendly:
Besides social media, make sure that your website is also mobile-friendly. As of the end of 2016, more than half (54%) of online traffic comes from smartphones and tablets.
You can even get a free mobile traffic check at Google Mobile-Friendly Test to test the speed and analytics of your website.
This is important because you don’t want to have a slow-loading website that frustrates users and causes them to leave. Also, you don’t want to miss out on the opportunity of capturing mobile traffic.
As mobile shopping continues to grow, it’s important that you keep your business prepared.
7 – Use Video Marketing:
Videos help improve user engagement, increase conversions and boost search engine rankings. A great way to do this is by adding videos throughout your website that show features, benefits, and how to use your products.
For example, if you’re selling consumer electronics, create a video that demonstrates how to set up or use the product. This will help users find what they are looking for on your site much quicker and improve the user experience.
Get Started With Digital Marketing Tips
Now you should know a bit more about why digital marketing trends are important to your business. Remember that digital marketing isn’t just a set of tactics – it’s an ongoing cycle of planning, executing, and analyzing for maximum effectiveness.
If you’re looking for more online presence, Content Manager can help! We can connect your brand with well-established blogs to get you the reach you’re looking for. We look forward to hearing from you!