As a small business owner or entrepreneur, you’ve probably done an extensive amount of research regarding marketing. In your studies, you’ve no doubt uncovered the importance of digital marketing, such as the various types of SEO and how they affect your website visibility.
A key part of your SEO ranking (or website visibility) comes back to the content you publish on your site. By creating content full of industry and niche-specific keywords, you can lead more internet users to your site organically.
But what types of blog posts are there? Can you really come up with enough content to make your website rich in SEO?
We are here to answer your questions about blog post content. Keep reading for the seven most popular types of blog posts.
1. Long-Form Blog Posts Vs Short-Form Blog Posts
First, let’s look at the difference between long-form blog posts and short-form articles. Generally speaking (and depending on who you ask), long-form blog posts are articles that contain 2,000 words or more. Conversely, short-form blog posts contain 1,000 or fewer.
Short-Form Blog Posts
Short-form blog posts are quick and to the point. They are fantastic for readers who want to hit the highlights and glean the necessary information they need to move forward.
Like this article, they are easy to scan. Short-form blog posts are also popular because they can be easily transcribed into emails, social media posts, and other forms of content across various platforms.
Long-Form Blog Posts
Long-form blog posts, on the other hand, are longer and contain more information. These sometimes perform better because they are more in-depth and contain more primary and secondary keywords. These types of blog posts are ideal for people looking for detailed guides, information, etc.
Long-form content, under the right circumstances, can be transcribed into e-books, which you might be able to sell. Other entrepreneurs use free e-books as an incentive for readers to join their email lists, which has its own rewards.
2. Promotional Posts for Products and Services
Promotional posts are some of the most common types of blog posts for small businesses. These are there to serve several purposes.
First, promotional blog post content can significantly improve your SEO ranking for specific keywords Primarily, those surrounding the product or service you’re promoting. By creating a blog article to talk about a new product or service, you’re implementing effective keywords geared toward your target market.
Second, promotional blog posts serve to generate leads for the highlighted products or services. You can use these articles to hype up what you have to offer, showcasing its value to consumers. The key here is to present your product or service in a way that shows consumers why they need it.
3. Guest Posts
Guest posts are one of the most valuable types of blog posts. They work on multiple levels to increase your website credibility, improve your SEO ranking, and get in front of new audiences.
Guests posts are articles that you author to publish on other websites. You can find affiliate businesses and blogs or blogs created specifically for guest posting.
The key is finding websites that are relevant to your brand. The blog or business should be in the same industry, but not a competitor. Sometimes, you’ll be required to pay to have other websites publish your content.
Guest posting builds backlinks to your site, which is vital for Google rankings. Additionally, because your content is being introduced to a new audience, guest posting will also help you gain new followers and generate more leads.
4. Listicles
Listicle articles are some of the most prolific types of blog posts you’ll find on the internet. For example, this article is a listicle.
These are popular because it presents information in an easy-to-read way. Readers looking for basic tips, advice, or ideas can quickly skim the article noting each topic.
Each topic contains a short passage that expands on the idea, tip, or piece of advice. Listicles can also be used to give instructions, provide lists of products, rank movies and music, etc.
5. How-Tos, Tutorials, and Guides
Speaking of instructions, let’s talk about how-to and tutorial blog post content. The internet is an incredibly valuable and amazing source of endless information. As such, many people use online searches to find answers to their questions or solutions to their problems.
Naturally, how-tos, tutorials, and guides have become wildly popular types of blog posts. You can create this type of educational-based blog post content to enlighten your readers and help them solve their problems.
This service to your audience, however, will benefit you as well. Readers will come to see you as an authority in your field. They’ll also begin to develop a deeper, more meaningful relationship with your company.
In time, this will lead to more trust and credibility among consumers, and thus, more sales.
6. Personal/Brand Stories
Next, let’s take a look at personal stories and brand development blog post content. These types of blog posts are designed to humanize your company. By discussing personal stories or stories on how your brand came into being, you can become more relatable to consumers.
It’s easy to see corporations and even small businesses as unfeeling cogs in the machine of industry. However, publishing content about your mission, your beginnings, and your principles will help you attract your target audience by developing your brand identity.
7. Reviews, and Testimonials
Finally, let’s look at the types of blog posts that will add even more credibility and trust to your company. Talk to past customers and find those who are willing to write testimonials about your products or services. You can provide incentives by offering free products and services or valuable discounts for future purchases.
It’s one thing for a company to toot its own horn, but quite another to receive praise from satisfied customers and clients. The reviews and testimonials left by these consumers will give prospective customers the validation they need to invest in your products or services.
When they see other people who invested in your brand and were happy with their decision, they’ll have fewer reservations about doing the same.
What Types of Blog Posts Are You Offering Your Readers?
Are you using your website’s blog to its full capabilities? Are you incorporating the various types of blog posts listed in this article? If not, you could be missing out on leads, SEO rankings, and a much wider audience.
We hope this article provided you with the information you need to maximize the potential of your blog. And if you need more help, we’re here for you. Check out the rest of our content, contact us today, or sign up for our guest post services.
