Nearly 70% of all online activities begin with a search engine like Google. Unfortunately, 75% of people never look beyond the first page of results. If you’re not using search engine optimization (SEO), you’re missing the chance to reach customers.
On the fence about using SEO as part of your digital marketing strategy? Here are 11 reasons why SEO is important. After reading this guide, you can make a more informed decision for your company’s growth.
Discovering the benefits of SEO could help set your business up for lasting success.
Read on to discover the top SEO benefits you can experience today!
1. Pinpoint Your Target Audience
Traditional marketing materials like flyers and billboards can appear in front of almost anyone. Those consumers aren’t necessarily your target audience, though. They might not have an interest in your product or service.
You could waste valuable time and money appearing in front of the wrong audience as a result.
Instead, consider the benefits of SEO. To develop a strong SEO strategy, you need to research your target audience. You need to consider who they are and what they care about.
You’ll also need to research what search queries they complete online. Only then can you appeal to their search intent.
Pinpointing your target audience can help you appear in front of your target audience. You can create website content with your customers in mind. Personalizing your content could help you generate more leads and sales.
In fact, over 70% of people get annoyed when content has nothing to do with their interests. Almost 60% will switch brands if they don’t personalize communications.
Meanwhile, about 73% of customers expect you to understand their needs.
With SEO, you can show customers you understand and want to help. Personalizing your content can boost your business. In fact, 80% of consumers are more likely to make a purchase when brands personalize experiences.
Personalization can deliver eight times the ROI on marketing spend. It can lift sales by 10% or more, too.
SEO benefits businesses by helping you connect with your ideal customers.
2. Improve the User Experience
Understanding why SEO is important can also help you improve the online user experience.
As part of your SEO strategy, you’ll need to update your website. A slow, outdated website can scare away customers. If they leave, your bounce rate could rise.
A high bounce rate can lower your ranking on search engines. A lower ranking won’t help you appear in front of customers.
About 74% of visitors are likely to come back to your site if it offers a good mobile user experience (UX). Another 52% say bad mobile experience makes them lose faith in a company.
About 70% of consumers abandon carts due to bad UX, too. Another 88% won’t return to a website after a bad experience.
As part of your SEO strategy, you’ll need to appeal to Google’s Core Web Vitals. These user-centric factors can improve your UX. A better UX can help you boost your ranking, reach more customers, and generate sales.
3. Generate High-Quality Leads
Remember, SEO benefits businesses that are trying to reach specific target audiences. Appealing to the customer’s search intent can help you draw them to your website. Then, you can start generating high-quality leads.
You won’t have to waste time or energy searching through low-quality leads anymore. Instead, you can show consumers you have the solution they need. You can appeal to their needs and interests through your SEO-optimized content.
Then, you can boost leads and start improving your ROI.
4. Attract Locals
As part of your SEO strategy, you can also develop local SEO. Local SEO allows you to appear in front of nearby customers.
For starters, you can optimize your Google My Business listing. This listing displays your website, phone number, and address. Consumers can get directions straight to your store, helping you generate more foot traffic.
You can also create location-based content to appeal to local consumers. Either way, you’re attracting nearby customers!
5. Boost Brand Awareness and Recognition
Discovering why SEO is important can benefit your brand, too.
As your rankings improve, you can reach the top of a search page. More people will see your website when they search online. Each search can help you develop brand awareness.
In time, awareness can become recognition. The next time someone needs your product or service, they’ll remember your brand!
6. Build Trust and Loyalty
One of the benefits of SEO is establishing EAT (expertise, authority, and trustworthiness).
You can demonstrate your experience and expertise within your content. Consumers will have an easier time trusting you. In time, trust can turn into loyalty.
You can retain lasting customers, boosting your ROI.
7. Remain Mobile-Friendly
As part of your SEO strategy, you’ll also need to optimize your website for mobile users. In fact, Google uses mobile-first indexing to determine rankings. Optimizing your website will help you appeal to customers who are on the go.
You can focus on a larger group of customers to generate more leads.
8. Keep Competing
Chances are, your competitors are already using SEO. SEO can help level the playing field, though.
Huge corporations can’t throw money at Google to boost their rankings. Instead, they need to develop a strong SEO strategy.
Once you discover why SEO is important, you can develop your own strategy to take the lead.
9. Unite Your Strategies
SEO can also unite different marketing strategies. For example, you can use pay-per-click advertising to generate more traffic. Boosting traffic can improve your SEO rankings.
You can also use content creation, social media, and email marketing alongside your SEO strategy.
10. Improve Your ROI
SEO is a cost-effective marketing strategy. You won’t have to waste time or money with billboards anymore. Instead, you can generate more traffic, leads, and sales, improving your ROI.
Then, you can spend the money you make on growing your business!
11. Lasting Results
One of the best SEO benefits is that the results are long-lasting.
Once you improve your SEO ranking, it can take time before someone knocks you down. You can reach the top of the page and continue generating traffic. Then, you can experience the 10 above SEO benefits for years to come!
Why SEO is Important: 11 Amazing Benefits of SEO for Your Business
Understanding why SEO is important could set your business up for lasting success. Keep these 11 amazing SEO benefits in mind. Then, start developing your SEO strategy right away.
Need help improving your SEO rankings? You came to the right place. We’re here to help.
Contact our team today to get started.