About 70% of all online experiences begin with search engines like Google and Bing. In fact, search engine optimization (SEO) drives 1,000% more traffic than social media. With a strong digital marketing strategy, you can boost website traffic this year.
Not sure how to get more traffic to your website? Here are the eight tips you need to succeed!
With these tips, you can learn how to rank higher on Google. You can discover how to generate traffic from other sources, too. Developing a full digital marketing strategy can set you up for success.
More people will find your business online, helping you boost awareness, traffic, and sales!
Get started with these eight easy tips today.
1. Research Your Target Audience
Before anything else, it’s important to take the time to research your target audience. If you don’t know who your customers are, you can’t appeal to their interests.
If your website and content don’t appeal to their interests, they’ll leave. You’ll miss the chance to generate leads and sales. Meanwhile, your bounce rate could start to rise.
A high website bounce rate could hurt your Google rankings. Low Google rankings will make it difficult for you to generate awareness. Fewer consumers will see your website online.
If you want to learn how to get more traffic to your website, start with your customers.
Who are they? What pain points are they experiencing? How can your business solve their problems?
If you’re focused on a broad audience group, segment your customers into small personas. For example, you can define customer groups based on:
- Marital status
- Pain points
- Household income
- Buying behaviors
Once you know who your customers are, learn more about their search behaviors. Use tools like Keyword Planner, SEMRush, and Google Trends. Create a list of the keywords they use to find your product or service.
You’ll use this research to create content for your website. Then, you can boost your Google rankings and generate more website traffic.
2. Update Your Site
Before you start generating more website traffic, take a look at your website. Designing a website with the user experience (UX) in mind is essential. Otherwise, people might struggle to navigate your pages.
If they struggle to use your website, they’ll leave, creating a higher bounce rate.
Instead, follow the latest user experience design trends. A greater user interface can boost conversions by 200%. A better overall UX can boost your conversion rate by 400%.
Make sure to follow Google’s Core Web Vitals, too. These user-centric ranking factors can further improve the UX.
Otherwise, make sure your pages load quickly. Make sure you’re mobile-optimized, too. Google uses mobile-first indexing to determine rankings.
If your site isn’t optimized, it won’t appear in front of mobile users. Your Google rankings could drop as well.
3. Start Creating Content
Use your keyword research to start creating content for your website’s blog. Try to answer the user’s questions within your content.
Focus on quality over quantity. Offer helpful tips and advice people can’t find anywhere else. Demonstrate your industry-specific experience and expertise, too.
Demonstrating your expertise can contribute to EAT (expertise, authority, trustworthiness). Establishing EAT within your content can boost your Google rankings.
Then, you can discover how to get more traffic to your website through your content.
Experiment with different forms of content, including blog posts, eBooks, polls, and quizzes. Host a webinar or create video content, too.
4. Get Optimized
Remember, search engine optimization drives more traffic than social media. Developing an SEO strategy can boost your Google rankings.
Once you create your content, optimize each post with a single target keyword. The target keyword should appear in the:
- Page title
- An H1 header
- Opening and closing paragraphs
- Body text
- Image file name
- Image alt text
- Meta description
Avoid keyword stuffing, which could hurt your Google rankings. Instead, use secondary keywords throughout your content.
Keep creating content based on the questions your customers are asking.
Make sure to follow the latest SEO trends as well. You can work with an experienced SEO agency to make sure you never fall behind.
5. Update GMB
As part of your SEO strategy, don’t neglect local SEO. Local SEO can draw local consumers to your website or store.
First, update your Google My Business (GMB) listing. Optimize your listing using relevant keywords. Make sure your number, address, and phone number match the information on your site exactly.
Consistency can benefit your SEO strategy.
Ask your happy customers to post their reviews on your GMB listing, too. Reviews can boost your credibility, helping you develop brand trust.
6. Use Pay-Per-Click
You can also use pay-per-click (PPC) advertising when learning how to get more traffic to your website. PPC ads can appear as text, animations, videos, or HTML-5 ads. You can create ads for Google, Bing, and social media platforms.
Google looks for websites that generate a lot of traffic when determining rankings. You can use PPC ads to generate website traffic. You can discover how to rank higher on Google through PPC.
7. Stay Social
Once you start creating fresh website content, share it online! You can create an email newsletter or post links on social media.
Consider working with an influencer within your industry, too. Influencer marketing can help you draw more website traffic. Remember, more traffic can boost your rankings.
Work with other businesses in your industry as well. You can create a link-building strategy to further boost your SEO rankings. Link-building is an important component of a successful SEO strategy.
Consider guest blogging on other websites to generate more traffic, too.
8. Analyze and Optimize
Once you create a popular website, review your Google Analytics. Reviewing your data can help you determine which posts draw the most traffic. You can use that information to make more informed decisions in the future.
Then, optimize your SEO strategy to continue generating results!
How to Get More Traffic to Your Website: 8 Tips for Online Success
Learning how to get more traffic to your website doesn’t have to feel complicated. Instead, give these eight tips a try. With these tips, you can boost your Google rankings to reach more customers.
Searching for more helpful tips? You came to the right place.
Contact us with your questions today!