As of 2021, over half of the world’s population uses the Internet. It makes sense that businesses–even the traditional brick and mortar stores–have become a part of this digital world as a standard to remain competitive in today’s market.
However, different businesses require different kinds of websites. Below is a list of four main types of websites for business owners like yourself. Read on to find out which of these website options serve your business best.
E Commerce Websites
If your business involves selling any kind of tangible product, you need to have an e-commerce website. Building a website to sell your products online allows you to build a business with little startup costs and reach a worldwide audience.
Research has estimated that there are over 2.14 billion global digital buyers as of 2021. Your target audience is likely shopping on the web, and you need to get your website in front of them.
Lead Generation Websites
Lead generation websites or pages tend to include some kind of form for your website user to fill out. The reason for filling this form out will vary.
Some business owners like to throw in a “freebie” to capture emails and introduce users into a sales funnel. Others use this type of website to capture user interest and warm them up with a follow-up email.
This type of website, when designed well, can turn prospects into clients.
Service Brochure Websites
The digital world has made finding business a lot easier for business owners who have a specific service (or services) to offer. Back then, business owners had a much harder time getting past the gatekeepers at the offices of their potential clients.
Now, you can build a service brochure business website that anyone can access as easily as the click of a button. Designing a website to promote your services should include the following pages:
- landing page
- about me
- services
- portfolio
- contact
These are some of the basic pages you should have on a service brochure type of website. Feel free to add any that you think would help your customers understand who you are, what you can do for them, examples of your work, and how to get in touch.
Publishing Platforms
The last main type of business website that exists is a blogging page or a similar website that publishes content, such as a digital news platform.
These types of websites exist to provide valuable content to the reader to generate more leads elsewhere in the sales funnel. These blogs can drive traffic back to a business’s main site, or provide a passive way of making money through affiliate links or ads.
Are you looking to drive more traffic to your website? Read our blog post on how to go about this the right way.
The Different Types of Websites That Business Owners Love
Think about websites as tools that can either elevate or break your website. By choosing the right type of website appropriate for your business needs and providing a great web design and superb user experience, your website could be a valuable asset to help you reach your business goals.
Of the different types of websites listed here, which one works best for your business? Try it out today!
For more tips on building phenomenal small business websites and increasing website traffic, be sure to check out our blog for more content like this!
