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6 Blog Post Ideas to Promote Your Business

Have your blog post ideas for your business run dry? 

Creating an informative and intriguing blog for your business is a full-time gig. Making blogs that help boost SEO and make noticeable differences in your company’s growth is even harder. If you’re tired of writing blog posts that just don’t get enough traction, we’re here to help.

In this post, we’re going to give you some of the best blog ideas to help promote your business so you can find more new customers, retain the old ones, and establish yourself as an authority in your niche. Content creation is integral for your SEO strategy as well, so pay attention to these 6 blog post ideas and turn your business blog into a resounding success story.

1. How-To Content

One of the best ways to bring in new readers and turn them into customers is by adding informative, practical content to your company blog. In addition, this is going to boost your SEO prospects because informative long-form content that abides by Google’s EAT principle (expertise, authoritativeness, trustworthiness) is going to drive your blog up the SERP.

Specifically, creating relevant “how-to” content gives you a treasure trove of topics to write about. No matter if you’re in the service industry, you sell products, or you’re a consulting firm; you can always write posts informing people because people always want to know how to do things.

If someone’s coming to your blog to learn about the thing that you do, then you’re presented with a golden opportunity to turn them from a new visitor into a lead. Using your blog post, you can direct them to other areas of your site with a strong CTA, then you’re turning them from a lead into a potential customer. The rest, as they say, is history.

2. Localized Content

When you’re operating as a small business within a community, local SEO becomes really important. If you want to be the business that Google directs people to, rather than your competitor down the street, then you need to optimize your content for local audiences. Fortunately, this is another really effective way to create blog posts.

For example, if you run a clothing boutique in Lincoln, Nebraska, you can write a blog post titled “What To Do In Lincoln This Summer”, or something to that effect. In it, you can describe all of the best summer activities in your city, linking to other local businesses in and outside your niche. More importantly, you can include links to some of your products to entice people to come into your boutique to get their summer wear.

You can come up with posts like this over and over, creating a steady stream of content that’ll keep local customers coming back. It doesn’t matter what type of business you run, if you’re part of a local community, then you should be writing about it.

3. Niche News Updates

Writing lots of niche-specific content is also really valuable for your position in search results. Keeping up with the latest and most interesting news is an easy way to create new content within your niche. There’s always something going on in every industry, so there’ll always be something to post about. 

All you really need to do is recap the news story that you’re referencing. Then, give your personal thoughts and comments on the matter, letting people know how this news affects your business and the industry as a whole. By staying well informed and acting as an anchor for the latest industry-specific news stories, you can build that trust from your audience that we’ve been talking about.

4. Seasonal Content

As seasons change, so does your ability to create new engaging content. When you create a content calendar (and you should have one), write down all of the holidays and seasonal changes, as these are going to be touchstones for your content strategy. 

Fall, spring, summer, winter, and the important days between them all give you a chance to get more creative with your content, while still remaining within the framework of your niche and location. Christmas, for example, is always a huge holiday for content because you can write about gift ideas, Christmas events, year-end reviews, etc. 

5. Behind the Scenes

Running a small business, you know how important your brand is for the longevity and success of your company. Building a brand isn’t easy, however; you really need to know your audience and they need to get to know you in order for it to work. With social media as a tool, letting your followers behind the scenes has been a really effective way to grow loyalty and branding.

You can do the same thing with your company blog. Use your content to shed some light on how your company came to be, the people involved, the process by which you make your products, and spotlight employees. You’ll find that when people get to know the people behind the business and what your day-to-day looks like, they’ll be more inclined to work with you.

6. Using Video

Where you can, try to integrate video into your blog posts. It’s proven that people prefer to watch videos rather than read text, but a video won’t hold their attention for very long, so it’s got to be short, sweet, and to the point. If you’ve got a lot to say on a subject, it’s better to make it a long-form blog post and in a perfect world, you’ll use some combination of text and video to get your point across.

For SEO purposes, try to integrate keywords into the titles of your videos, as well as in the description and within the video itself, if you can. When you can bring in a lot of viewers to your videos, it’s going to work wonders for your standing on search pages.

Keep Coming Up With Blog Post Ideas

These are just a few blog post ideas to help you get your company blog running more effectively. You’ll need to keep a steady stream of content coming at all times if you want your business blog to truly promote your business. It can be a difficult task to uphold when you’re busy with other things, but with a service like ours, we can some of the content load off your mind.

ContentManager.io gives you content to publish on your site to help you drive traffic and boost SEO. We write about a variety of topics, and accept various niches of websites. To learn more about what we do, visit our site, and when you’re ready to get blogging, feel free to contact us ASAP.

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