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How to Choose the Right SEO Keywords

Businesses have fought for Page 1 of Google for decades. Who can blame them? The first page of search results provides maximum visibility and sales.

Even though Google is over 20 years old, newcomers still emerge and claim Page 1 for themselves. Some competitors get overconfident and leave an opening for other companies. 

It’s tempting to believe SEO is an oversaturated space. However, it is never too late to rank on the first page for the right keywords. Google’s structure invites competition.

The search engine behemoth will favor up-to-date content that best serves its users. This preference rewards existing players who refine their content. It also opens spaces for emerging businesses. 

Search engine optimization research presents the right keywords for your SEO strategy. Keyword research is a worthy pursuit for growing your business. 

An hour of keyword analysis provides a sense of direction for years to come. Conducting more frequent keyword analyses can yield greater clarity. 

Are you wondering how to find the best keywords for SEO? We have a few strategies that will help you with finding keywords.

Establish Business Goals

Keyword research only boosts visibility and sales if you attract the right visitors. Before finding keywords, review your products and services. Which offers will you focus on for your SEO strategy?

Review your offers to see which ones convert at the highest level. Start with your top products and services first. As you successfully rank for keywords around those products, you can expand into other offers. 

Establishing objectives before choosing keywords makes the research more meaningful. Visibility alone does not guarantee that you found the right keywords.

Businesses do not try to rank on Google for visibility alone. The primary objective is boosting revenue. Visibility is a pathway to achieving that end.

Selecting keywords that lead to products and services will help with conversions. Think like a customer as you do your keyword research.

What questions will they type into Google? What articles do they read? 

Answer questions like these before starting your keyword research. Once you establish this foundation, the keywords you find can produce meaningful results. 

Discover How To Find the Best Keywords for SEO

After determining your objectives, the next step is discovering relevant, high-potential keywords. These keywords lead to your offers and present a compelling web traffic opportunity.

Finding the right keywords requires a proper balance between demand and supply. A keyword’s search volume indicates its demand. The number of search results shows the supply, or the number of competing articles and web pages.

A high-volume keyword looks attractive on the surface. However, if millions of businesses are competing for the first page, you are at a disadvantage. You can rank on the first page for these keywords, but it’s better to start with lower-hanging fruits.

Google’s Keyword Planner helps you discover search volume ranges. While this tool is not perfect, it gives you an idea of a keyword’s demand. Third-party SEO tools provide insights into a keyword’s popularity and amount of competition.

Brainstorm Content Ideas Before Committing

Once you identify the right keywords, the next step is brainstorming content ideas. Creating content lets you bear the fruits of your keyword research. However, some keywords present more content ideas than others.

The brainstorming session is a self-check. It helps determine if you can write enough content around the keyword.

Selecting the right keywords isn’t just about objectives and data browsing. If the data looks good, but you can’t write enough articles with the keyword, pick a different keyword.

If you can only write one blog post with the desired keyword, you have a low chance of ranking well for that keyword. Writing several blog posts around a few keywords increases your odds of success.

Once you write a blog post, you will discover your comfort level. If you can comfortably produce content around the keyword, continue with that keyword.

You don’t need to rank on the first page for every keyword. Ranking for strategic keywords makes the difference between no visibility and many visitors.

Look at Competing Articles

Keyword research helps you discover initial ideas. Researching your competitors enables you to find additional ideas. 

Type your target keyword into Google and read through the top articles. See what they have in common and look for other keywords these articles target.

Reading competing articles will help you produce stand-out content. This content will help you secure first page placements on Google.

Google will not reward you for pumping out content around a keyword; they already have enough content.

Reviewing competing articles doesn’t just help with keyword research, it also helps with creating superb blog posts.

When reading other people’s content, think like your readers. What do you wish the article covered? What would make the current article more valuable?

Brainstorm ways to make each article better. Then, incorporate those changes within your content. 

How to Make Money from SEO Traffic

The first page of Google’s search results is valuable digital real estate. Some businesses produce incredible visibility and revenue growth from a single keyword.

This success is the main reason why many wonder how to find the best keywords for SEO. However, finding the right keywords is not enough.

We already talked about targeting keywords for objectives. However, not every creator has an offer in place. 

If you want to make money from the extra visibility, we can help. Submit a Publisher Application to monetize your blog without annoying ads. We are changing the way blogs get monetized.

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